A multi-billion-dollar opportunity..
That’s also the right thing to do.
A message from Dr. Martha Hall
The global apparel industry today is leaving billions of dollars on the table by designing for only the most mainstream bodies and abled consumers.
In doing so, we pass on clothes for the many millions of buyers with activity impairments, less common proportions and other distinctive needs who, like anyone else, still want to look and feel their best in the clothes they wear.
I get it.
Read More
Adaptive is a vast, largely uncharted territory. It can feel daunting, even overwhelming. And the heterogeneity beyond our safe, standard, mass-market design specs is so great that it can seem impossible to meet that broad spectrum of need in any way that makes sense from a business perspective.
As a scientist, inventor and fashion designer, I’m here to bust that myth.
It’s entirely possible to make smart, awesome, beautiful clothes for every diverse consumer. And by focusing on innovations that serve overlapping needs across target markets, we can do so in a way that’s both profitable and logistically feasible.
Even the $400 billion figure from market research cited by Vogue Business accounts only for consumers with disabilities, to say nothing of the millions more who would also be well served by adaptive clothing.
Adaptive apparel that helps marginalized people express themselves through clothes they love is an amazing business opportunity. It’s also the right thing to do. And I am so excited to partner with the Size NorthAmerica project and others in the retail apparel industry to make it happen.
Business Partnerships
Looking for insights on adaptive apparel for your brand or business?
Email today to arrange a conversation with Dr. Martha Hall and Sherry Hoskinson, CEO of managing partner 5Lights, LLC.
About Dr. Martha Hall
Dr. Martha Hall is Director of Innovation at the University of Delaware College of Health Sciences, where her work is informed by a master’s and bachelor’s degree in fashion design, a Ph.D. in biomechanics and movement science and advanced training in kinesiology, biomechanical analysis, human factors, motor development and coding for wearable electronics.
Her expertise in adaptive apparel is distinguished from others working in this area by two important differentiators:
- First, her work is rooted in empathy, with designs and innovations growing out of a thorough, systematic discovery process that connects her personally with end users
- Second, all Dr. Martha Hall designs are evidence-based, drawing on both quantitative and qualitative data processed through her lens of integrated studies in apparel design, biomechanics and human movement.
Combining these knowledge sets, Dr. Martha Hall has, to date, developed 35+ products and prototypes and secured more than nine patents, supported by the resources of the Health Research Initiative of the Innovation Health & Design Lab at the University of Delaware, in addition to a number of private and public organizations, including Calvin Klein, The John Hopkins Hospital and the National Development Research Institutes-USA.
Partnering
We value the market expertise that industry partners bring to commercialization, complementing that knowledge with a single point of contact for doctoral-level research and consulting, deep knowledge of textiles and novel materials, resources and relationships for 3D printing, rapid prototyping and more.
Ways that we work with organizations include:
- Co-creating to bring your concepts to market readiness
- Collaborating on the further development of your existing prototypes
- Consulting on practical applications of available data
- Consulting and research to increase market access or improve on existing products.
Because we believe that Dr. Martha Hall’s experience, education and proven process will drive quality and styles that inspire unmatched consumer loyalty across adaptive apparel markets, we are especially interested in co-branding opportunities.
Because we believe that Dr. Martha Hall’s experience, education and proven process will drive quality and styles that inspire unmatched consumer loyalty across adaptive apparel markets, we are especially interested in co-branding opportunities.
Let’s Talk
Ready to learn more? Have a conversation? Explore ideas on how you can best meet this moment and opportunity?
Email today to arrange a conversation with Dr. Martha Hall and Sherry Hoskinson, CEO of managing partner 5Lights, LLC.
Webinars on Adaptive Apparel
Click to view archived recordings of recent webinars from
Human Solutions featuring Dr. Martha Hall.